Innovation Management

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.

Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.

Introduction 

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.

Innovation Strategy 

You will learn to how to create and evaluate an innovation strategy. You will be able distinguish between creating and capturing value. The you will able to explain what innovation ecosystems are and why they are so important in today's world.

Creativity

Creativity is essential if an organization wants to gain a competitive advantage. All innovations begin with creating ideas. After this module you will understand what creativity is and how you, other people and groups become more creative. You will also get to know two creativity methods, brainstorming and design thinking.

Idea Selection

Organizations receive many new ideas from employees, suppliers, and customers. But they often do not realize the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will learn how to select and evaluate ideas and in which situations we are likely biased when selecting and evaluating.

Implementation of innovation 

Implementation is about making sure that the ideas an organization has created and selected will be successfully executed and end up as a market-ready product or service. In this module, we compare two methods that are designed to improve the implementation process: stage-gate and lean. After the this module, you will be able to compare the two methods and determine which one would suit your company better.

People and organization

Successful innovating starts and ends with the people involved. In this module, you will learn how to create an organization that enables employees to be innovative and who can support the innovation activities of the organization. First, you will learn about the principles of structuring teams and the organization. Second, you will understand how leadership and diversity and critical aspects for successful innovation.

Whats Included?

37 Videos, 30 Readings